New Delhi, India

Shamsher Singh

Performance Marketing Executive

Paid Media, Lead Generation & Funnel Optimisation

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About

I run paid media that has to pay for itself. Meta and Google campaigns across EdTech and US consumer brands, managed against real targets — ₹13 lakh+ in campaign budget at Mindworkzz, ₹10–15 lakh a month at Collegedunia.

The part I care about is the middle of the funnel. Anyone can buy clicks; the work is landing page CRO, retargeting and WhatsApp automation that turns a 10.92% CTR into a 14% sales conversion. I report on ROAS, not impressions.

Experience

  1. Mindworkzz

    Present

    Performance Marketing Executive

    Arun Sharma CAT Classes — EdTech, MBA/CAT Test Prep

    • Ran lead generation on Meta and Google Ads — 2,500+ clicks and 160+ verified leads within three months.
    • Built a multi-channel funnel with landing page CRO, retargeting and WhatsApp automation, lifting daily admissions 20%+.
    • Generated 312 qualified and 167 valid leads into 23 closed sales — a 14% conversion rate.
    • Held a 10.92% average CTR across 43,978+ impressions and 4,801+ clicks with continuous optimisation.
    • Managed ₹13 lakh+ in campaign budget, controlling frequency to keep ad fatigue down across 1M+ impressions.

  2. Collegedunia

    May 2023 – Jan 2025

    Marketing Executive

    • Managed ₹10–15 lakh in monthly ad spend across Google Ads and Meta, optimising daily.
    • Ran campaigns for US consumer brands PocketMed and Tinge Beauty alongside the domestic portfolio.
    • Turned 2,300 leads into 125 applications at a 5% conversion rate.
    • Built buyer personas and campaign strategy per project, refining targeting, keywords and creatives for ROI.
    • Drove 20–30% growth through SMS, WhatsApp and email, reporting on open rates, CTR and ROAS.

What I Do

Meta Ads
Google Ads
Lead Generation
Funnel Optimisation & CRO
Retargeting
Campaign Analytics
WhatsApp & Email Automation
Budget & ROAS Management
Excel — Pivot, VLOOKUP
WordPress & HTML

Tools

Google Ads Editor · Google Analytics · Google Search Console · Semrush · Meta Ads Manager · Mailchimp · Mailjet · Zoho · Pabbly Connect · MyOperator · Magic Brief · Infinito

Impact in Numbers

Campaign budget managed

Spend consistently hit lead targets under optimised budget, not by buying more volume.

Average CTR

Held across 43,978+ impressions and 4,801+ clicks with continuous creative and targeting work.

Sales conversion rate

312 qualified leads and 167 valid leads carried through to 23 closed sales.

Impressions delivered

800K+ reach on Meta with frequency kept in check so the creative never burned out.

Education

  • B.Com (Programme)

    Sri Guru Nanak Dev Khalsa College

    2018–2021

Get in Touch

Open to performance marketing and growth roles.

Based in

New Delhi, India

© 2026 Shamsher Singh